Taj Hotels Crowned

India’s Strongest Brand:

A Symbol of Excellence

in Hospitality

Taj Hotels, the crown jewel of Indian Hotels Company Limited (IHCL), has once again been ranked as India’s Strongest Brand in the Brand Finance India 100 2025 Report. This marks the fourth consecutive year that Taj Hotels has claimed the top spot, a recognition that reflects our unwavering commitment to excellence, heritage and guest trust.

As Taj Hotels upholds its legacy of luxury and service, it remains the definitive benchmark in Indian hospitality.

The title of strongest brand in India in 2025 is no small feat, and Taj Hotels has earned this prestigious recognition not just once, but multiple times, with the last four years marking an unbroken streak at the very top. Such continued recognition is no accident.

This reaffirms that Taj Hotels has not simply held its place as India’s strongest brand; it has earned it, time and again, by doing what it does best: creating unforgettable experiences, honouring its legacy and delivering genuine hospitality that guests return to, year after year.

Founded in 1903 with the opening of The Taj Mahal Palace, Mumbai, Taj Hotels has since built a remarkable portfolio. It stands as a living legacy of India’s royal hospitality, rooted in traditions of care and service.

Each property is designed to reflect the local culture while upholding the brand’s core values of warmth, authenticity, and refined service.

The concept of "Tajness", a unique philosophy focused on heartfelt care, is embedded in every interaction, from the welcome at the door to the personalised guest experiences.

Unmatched Brand Strength and Trust

According to the Brand Finance India 100 2025 Report, Taj Hotels' brand value soared by an impressive 22% over the past year, reaching USD 664 million.

Alongside that, the brand earned a near-perfect Brand Strength Index (BSI) score of 92.2 out of 100, as well as the rare AAA+ rating — a distinction held by only the most trusted names in the industry.

These figures highlight the deep trust and lasting connection Taj Hotels has fostered with its guests and stakeholders over time.

Innovation Rooted in Heritage

Taj Hotels, currently the strongest brand in India, has consistently evolved with the changing customer preferences, all while maintaining its roots. The wellness spaces, such as the J Wellness Circle, draw from India’s ancient healing practices while catering to contemporary needs.

Culinary experiences are equally refined, with menus that span a variety of cuisines rooted in local ingredients and shaped by genuine culinary skill, featuring standout restaurants like Wasabi by Morimoto.

On the digital side also, the brand has kept pace. The Taj Hotels website is easy to navigate and designed to make discovering hotels and booking stays effortless.

Whether you are exploring grand palaces, serene resorts or 5-star hotels, the website offers detailed visuals, allowing guests to view rooms, browse amenities and access exclusive offers and membership benefits with ease.

A Global Footprint with Indian Soul

Taj Hotels has steadily grown its presence globally, taking its signature warmth and hospitality to prominent destinations far beyond India. Several new properties have been launched or are currently in development across key international locations, including -

New York

London

Dubai

San Francisco

Cape Town

Colombo

Maldives

Commitment to Sustainability

Being a flagship brand of the Indian Hotels Company Limited (IHCL), Taj Hotels brings a mindful take on luxury, one that blends indulgence with responsibility. This comes to life through Paathya, IHCL’s ESG+ framework.

Drawing from the Sanskrit word for "path", Paathya guides Taj Hotels in integrating conscious choices into every aspect of its operations. Whether it is through eliminating single-use plastics or shifting to renewable energy, each initiative reflects a commitment to creating a more sustainable future without compromising luxury.

Taj Hotels guests do not just enjoy refined stays. They participate in a larger mission to protect nature and preserve cultural heritage.

Taj Hotels’ consecutive reign as the strongest brand in India is built on an enduring legacy, ceaseless innovation, quiet dedication, unmatched excellence and the ability to grow without losing its roots.

As the brand reaches new places across India and the world, it remains a shining example of how a brand can honour its legacy while embracing the future with confidence and care.

Let your next journey begin with Taj Hotels. Book a stay with us and feel welcomed, wherever your travels take you.