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Mumbai 23 January 2017: Taj Hotels Resorts and Palaces today announced the launch of its new mobile application, which offers guests a seamless booking experience and access to exclusive offers at their convenience from their mobile phone.

The new app, now available for download on iOS and Android offers a destination-led customer-centric mobile journey designed to inspire guests for travel planning and to manage their loyalty accounts. Through a simplified user interface, guests can search through booking options for all 100 hotels by a map-based search functionality. Users can also access the quick Taj InnerCircle sign-in to manage their membership accounts, or to sign-up for the loyalty programme. The app features exclusive offers as well as dedicated Taj Holidays deals for guests to discover more about the world of Taj. The app complements the new mobile responsive brand website, which was launched in 2016 with redesigned functionality and an enhanced user journey.

Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces said, “Data accessibility and mobile usage is growing exponentially across the world, especially in growing travel markets like India. Nearly 50% of our guests are now using a mobile device to explore our hotels and destinations somewhere in their purchase path. Online and mobile are our fastest growing channels and we will continue to invest in this area with the goal of creating a consistent guest experience across all platforms. Our new app is another step in our digital journey which will only get better in its next release scheduled for later this year.”

In the second phase, the app will include several updates including mobile check-in/check-out, service chat, restaurant reservations and locale based promotions for a mobile-first Taj experience.

The first 500 guests to make a reservation via the app will receive complimentary breakfast and an upgrade to the next room category.

ENDS

About Taj Hotels Resorts and Palaces

Established in 1902, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 100 hotels in 63 locations across the globe, including presence in India, North America, United Kingdom, Africa, Middle East, Malaysia, Sri Lanka, Maldives, Bhutan and Nepal. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury.  For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness, and warmth. Taj Hotels Resorts and Palaces is part of the Tata Group, India’s premier business house. For more information, please visit Taj Hotels Resorts and Palaces. Follow Taj Hotels Resorts and Palaces

 

Rakhee Lalvani | +91 22 6137 1909 | rakhee.lalvani@tajhotels.com