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Capture the Spirit of the City of Golden Sunrises at Taj Swarna, Amritsar

Mumbai, 30 March, 2017:  Taj Hotels Palaces Resorts Safaris today announced the opening of Taj Swarna, Amritsar, the group’s first hotel in the city, strategically located approximately 30 minutes from both the international airport and the sacred Sikh shrine of Shri Harmandir Sahib.  A thriving city with the golden grandeur of its renewed infrastructure, Taj Swarna, Amritsar offers contemporary luxury that reflects Amritsar’s rich heritage as well as its bright future.

“Punjab has immense tourism and business potential and we are excited to further extend the signature Taj hospitality with our first hotel in the vibrant city of Amritsar – Taj Swarna, Amritsar.” added Rohit Khosla, Senior Vice President — Operations(North).

While Amritsar is best known for its history, its future is also fascinating. To the north of the ancient walled old city, ‘new’ Amritsar has exploded out along wide boulevards of a bygone era.

Commenting on the opening, Sumeet Taneja, General Manager, Taj Swarna Amritsar says,Taj Swarna, Amritsar pays homage to Amritsar’s cultural and spiritual identity through local art and design while offering an urban sanctuary for residents as well as business and leisure travellers alike, extending the distinctive warmth and legendary hospitality of Taj.” 

The new Taj Swarna, Amritsar in Basant Avenue is ideally located for travellers to explore Amritsar’s sights. The hotel has a stunning contemporary design which reflects not just the traditional art and refinement of old spiritual Amritsar, but also the cutting-edge modernity of the new city with its contemporary art and clean lines. 

Sophisticated Rooms and Suites

The hotel comprises 148 luxurious rooms and nine suites, including a lavish Presidential Suite. Its rooms are among the largest in the city; fusing contemporary sophistication and traditional Indian opulence with subtle charm. The modular design of rooms merge with chic textured furnishings to create personalized luxury. Luxuriously appointed amenities make Taj Swarna Amritsar perfect for both business and leisure.

Verdant lawns offer an expansive outdoor entertaining space with over 5000 sq. ft. along with a banquet hall of 7000 sq. ft., ideal for meetings, corporate events and weddings, all at a convenient distance from the Golden Temple.

Diverse dining experiences

At Taj Swarna, Amritsar, three restaurants offer diverse dining experiences for guests and day visitors looking for a peaceful sanctuary within easy reach of the Golden Temple and the international airport.

Casual neighbourhood all-day diner Grand Trunk is an elegant space that offers contemporary luxury with an à la carte menu that ranges from international classics of the World of Taj, authentic mouth-watering Amritsar cuisine, to the familiar warmth of comfort food. The Chinese Room delights with flavours from the Far East. This carefully crafted authentic Chinese cuisine brings select tastes emanating from the kitchens of Beijing, the fiery zest of the Sichuan province as well as the familiar comfort of Cantonese fare.

The floor-to-ceiling windows at The Peg offer stunning outdoor views from a vibrant atmosphere inside. The Bar and Lounge introduces several single malts and the best of wines from around the world that will cater to the tastes of its discerning guests. 

Wellness

Rediscover the joy of living with health and wellness facilities perfect to soothe the mind, body and soul. Unfold a holistic path to life at the Jiva Spa and Salon, the perfect haven to unwind after a day of sightseeing with treatments that draw inspiration from the ancient wellness heritage of India and healing therapies that embrace Indian spirituality. Reboot and recalibrate at the fitness centre with state-of-the-art equipment, personal trainers, a swimming pool, a Jacuzzi and a steam bath for that extra kick of energy.

For more hotel details and to make a reservation, please visit www.tajhotels.com

ENDS

About Taj Hotels Palaces Resorts Safaris

Established in 1902, Taj Hotels Palaces Resorts Safaris is one of Asia's largest and finest group of hotels, comprising 101 hotels in 64 locations across the globe, including presence in India, North America, United Kingdom, Africa, Middle East, Malaysia, Sri Lanka, Maldives, Bhutan and Nepal. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury.  For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness and warmth. Taj Hotels Palaces Resorts Safaris is part of the Tata Group, India’s premier business house. For more information, please visit www.tajhotels.com.

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Rakhee Lalvani | +91 22 6137 1909 | rakhee.lalvani@tajhotels.com