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Mumbai, December 14 2016: Taj Hotels Resorts and Palaces is pleased to announce the launch of the Taj Tata Strive Entrepreneurship Programme in Cooking and Baking at the Confederation of Indian Industries (CII) Centre in Chhindwara, Madhya Pradesh. This tripartite collaboration between Taj, Tata Strive and CII aims to provide financial, infrastructural and skill support to students for setting up small eateries in their villages. This programme, along with the support of local governments and forest authorities, will help young minds achieve a sustainable livelihood.

As part of the programme, 18 students, including 5 women and 2 members of the Tribal community in Chhindwara have already been trained. Soon this batch will get professional certification. Starting next year, with the objective to bring a positive change in the lives of more foodpreneurs, Taj will train four batches comprising 20 students each.  

Speaking about this initiative, Dr. P.V. Murthy, Senior Vice President and Global Head – Human Resources, Taj Hotels Resorts and Palaces said, “Globally entrepreneurs are not only respected for great ideas, but for their ability to create jobs. At Taj, through such partnerships, we have empowered people with the objective of making them future-ready and self-reliant. Taj Tata Strive Entrepreneurship Programme will encourage rural youth to imbibe necessary skills and partake in entrepreneurship opportunities, creating a sustainable means of livelihood in the villages.”

Data from the National Restaurant Association of India (NRAI) shows that India’s food services industry will be worth Rs. 4.98 trillion by 2021. Over the years, India’s food services market has grown significantly because of various factors including a change in the way consumers spend, widening exposure to new cultures and cuisines, an increase in the tendency to eat out and the rising popularity of home delivery and take away.

Spread over three months, the curriculum for the programme has been designed by Taj chefs, keeping in mind the items which fly off the shelves in small scale restaurants and bakeries. A highly experienced chef has been on boarded to help students gain a comprehensive view of different cuisines and provide insights on intricacies of entrepreneurship. At Chhindwara, Taj has set up a kitchen cum bakery especially for this programme. Besides, there are modules on essential financial literacy for running a restaurant including costing and planning.

The classroom training will be followed by two months of on-the-job training, post which the students will be certified by chefs from Taj through a standard practical and theory-based assessment. Chhindwara has good business prospects for setting up stalls for soup, sandwiches, bakery items and coffee.

Taj and Tata Strive will also work closely with the state government in making the youth of India more self-reliant.

ENDS

About Taj Hotels Resorts and Palaces

Established in 1902, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 100 hotels in 63 locations across the globe, including presence in India, North America, United Kingdom, Africa, Middle East, Malaysia, Sri Lanka, Maldives, Bhutan and Nepal. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury.  For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness, and warmth. Taj Hotels Resorts and Palaces is part of the Tata Group, India’s premier business house. For more information, please visit tajhotels.com.

About Tata Strive

Tata STRIVE, an initiative of Tata Community Initiatives Trust, and the first Group CSR programme, addresses the pressing need of skilling India's youth for employment, entrepreneurship and community enterprise. It reaches to communities, develops skills of people from financially challenged backgrounds and acclimatises them with the changing work environment. The core philosophy is to create courses that would help in creating and supplying trained manpower across the entire industrial spectrum as well as develop entrepreneurial talent.

For media enquiries contact:

Rakhee Lalvani | Associate Vice President - PR

Taj Hotels Resorts and Palaces

+91 22 61371909 | rakhee.lalvani@tajhotels.com