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Mumbai, June 15, 2015 - Taj Hotels Resorts & Palaces, custodian of one of the largest guest recognition programs in India, announced an all new Taj InnerCircle program with augmented features and enhancements, applicable across all brands globally.

Members stand to benefit from an enriched array of opportunities including a series of unique experiences as well as a seamless point redemption process. The reborn program now also gives the option to members to give back to society by contributing towards altruistic initiatives by donating points.

Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts & Palaces said, "We are excited to launch the "reborn" Taj InnerCircle program driven by valuable advice from our members. We feel most fortunate to have the guidance and counsel from our guests who have been loyal to Taj for generations. Our firm belief in the principles of Mutual Respect has guided us to ensure we demonstrate our loyalty to guests who are loyal to our hotels and to our colleagues."

No blackout dates, easy redemption process with a myriad of opportunities ranging from accommodation, restaurants, spas and no expiry of points for active members are the basic principles of the reborn Taj InnerCircle.

Taj InnerCircle will continue to remain committed to Giving Back to Society in the area of health and nutrition for under privileged children; Taj InnerCircle has empanelled NGO's involved in this realm with a view to meaningfully assist. Staying true to its values and embedded commitment to community-Taj, through Taj InnerCircle program, will also match member contributions made towards this noble cause in the first month.

Taj InnerCircle portal has undergone a major makeover which incorporates a friendlier user interface design, new website and app. Features include a calendar of partner events, gift certificates and an endless source of inspiration for point redemptions.

About Taj Hotels Resorts and Palaces

Established in 1901, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 96 hotels in 53 locations across India and with a global presence in Maldives, Malaysia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and luxury.  For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness and warmth. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.

Taj Hotels Resorts and Palaces:

Rakhee Lalvani - rakhee.lalvani@tajhotels.com / +91 22 66651244