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Vivanta by Taj – a brand new signature in hospitality launches a Spa Resort at Bekal, Kerala

 Vivanta by Taj – Bekal, Kerala opens the doors to a virgin destination 



Bekal, Kerala, March 12, 2012: Taj Hotels Resorts and Palaces, India’s largest hospitality group today announced yet another addition to the Vivanta by Taj portfolio with the opening of the new spa resort in northern Kerala, the Vivanta by Taj - Bekal. This new property is the fifth hotel in Kerala under Vivanta by Taj brand which takes the total tally of the hotels to 24.


Speaking on the launch of the new hotel, Mr. Raymond N Bickson, M.D. & C.E.O., Indian Hotels Company Limited said “In our 110-year history, The Taj Group of Hotels continues its journey towards discovering unexplored destinations and adding them to the tourism circuits of India. We are so proud to introduce The Vivanta by Taj, Bekal, a resort and spa destination and our fifth Vivanta  hotel in the state of Kerala. This launch heralds yet another exciting journey for the Vivanta brand and reinforces our commitment to impeccable service and delighting our guests. It also symbolizes our endeavour to expand into new tourist destinations in India”       



Ms. Deepa Misra Harris, Senior Vice President, Sales & Marketing, Taj Hotels Resorts and Palaces said, “Vivanta by Taj is the newest brand in the Taj portfolio and we are proud to announce its opening in Bekal – a picturesque and delightful destination, waiting to be discovered. The name ‘Vivanta’ draws inspiration from the term ‘bon vivant’, signifying vivacity and appreciation for the good things in life. The brand exudes style and a strong sense of living life to the full. Designed to deliver vibrant experiences, Vivanta by Taj Hotels & Resorts is a brand with a contemporary, energetic and vivacious twist.”



Speaking on the launch of the hotel, Mr. Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj – Hotels & Resorts said, “We are happy to welcome our guests to the Vivanta experience. The Vivanta brand is growing at a rapid pace. Vivanta by Taj – Bekal is the fifth Vivanta property to be launched since the last year.  With its strategic location and the Vivanta brand features; this hotel has been created for the global traveler looking for a unique and contemporary experience.” 


Vivanta by Taj – Bekal will offer unparalleled services along with the signature Vivanta hospitality and will be a soul sanctuary for travellers seeking sentient and sensorial experiences. Bekal is a picturesque and delightful destination that is waiting to be discovered. This sprawling 25-acre resort is located in the Kasargod district in northern Kerala. Nestled in the midst of a rustic environment, it is located on the meandering Kerala backwaters and Kappil River, in a stimulating, natural environment with easy access to the beach. Secluded and romantic, amidst the charm and lush beauty of Kerala, the resort seeks to recreate the quintessential Kerala experience with a refreshing, inspired touch.Popularly known as God’s Own Country for its natural lush landscapes, Kerala was selected by the National Geographic Traveller as one of the 50 destinations of a lifetime and one of the thirteen paradises in the world.


The architectural style of Vivanta by Taj - Bekal is inspired by the Kettuvallam house boats that are unique to this region. The design has a deep sense of the local ethos with a sense of space reflecting natural elements. The stylish rooms inspired by Kettuvallams, some of them which have plunge pools, offer a private retreat amidst lush surroundings. The rooms also offer a private courtyard, an outdoor dining area, rain shower and a soak tub. 


Vivanta by Taj – Bekal is home to the Jiva Grande Spa, spread over 165,000 sq feet. It unfolds a refreshing idiom of spa design that creates beautiful spaces infused with energy, soothing harmony and restorative balance.   Jiva from Taj Hotels Resorts and Palaces is the only Indian spa brand in the world with unique Indian signature spa experiences, rooted in the rich and ancient wellness traditions of India.  The Jiva Spa menu at Vivanta Bekal features signature experiences, Ayurveda programmes, Indian therapies, Indian aromatherapy, scrubs and wraps, and beauty rituals.  The Alepa and Abhisheka pavilions dedicated to our signature experiences of body anointment and purifying bathing ceremonies are amongst the unique Jiva experiences offered here.  Also on offer are Ritualistic Fire Ceremonies (Homams) for guests’ AYUS and AROGYA (life longevity and health) with chanting by the Resident Priest. 


The Ayurveda sanctuary at Jiva Grande is the high point of this wellness retreat.  Designed in traditional style , built by the backwaters with its satvik dining lounge, courtyards, landscaped relaxation spaces and meditation nooks, a full fledged wellness library and water bodies, this tranquil pocket of wellness offers authentic, holistic and comprehensive Ayurveda programmes, by qualified and experienced Ayurveda physicians.


For guests looking for wellness and detox packages spread over a long period of time, we also offer Panchkarma, a unique treatment in Ayurveda with five purificatory procedures that initiates cleansing and removal of toxins from the body.  These are intensive treatments and need to be given under medical guidance.  The spa will focus on long term wellness programms of 2 - 4 weeks of Yoga, Ayurveda and Spiritual Retreats and for the first time in India, guests will have the opportunity to enjoy luxurious modern comfort while practising authentic and traditional wellness programmes. 


The romantic dining spaces include Latitude the all-day dining facility, Ivory – a majestic dome shaped island bar with an enchanting water garden moat around it, barbecue by the pool side, and gazebos for intimate private dinners by the Kappil waters. 


In keeping with the Vivanta promise of unexpected surprises and charming ‘Vivanta Motif’ experiences, this beach side resort offers signature must-dos that will linger for a lifetime. A stone’s throw away from the giant keyhole shaped Bekal Fort, Vivanta by Taj – Bekal promises to be a getaway for the urbane sophisticates. Cycle down to the historic key hole shaped Bekal Fort to take in a breathtaking panorama. Watch the sunset from the largest Fort in Kerala. Have a peek at the strategic points from where ruler Tipu Sultan's soldiers defended the town of Bekal. Climb up the Giant Observatory to see the sea extending beyond the Horizon 


Enjoy an exclusive dinner with your loved one on a floating pontoon right in the middle of a river. Or enjoy a homemade meal on board a Kettuvallam, a traditional Kerala houseboat. It’s an absolute must do when on a holiday in Bekal.


Set off on a journey through the sleepy town of Bekal. Walk down its red mud lanes to come by beautiful falls hidden away by the green cover. And cross narrow streams that part ways only to meet again at various junctures. Trek through banana and rubber plantations where you can come across god’s many colourful creations. 


A trip with the master Chef to the Uduma Fishing village - visit the local fish market along with the Chef and handpick the fish that will leap onto your dish. He’ll be more than happy to prepare a meal for you, or for two, just the way you like it. Romantic candle lit dinners can be arranged at the Pavilion.


 Bekal is unarguably one of the best beach resort destinations in Asia with its pristine beaches and a rich heritage culture of Kerala. Yet, unlike most other existing resort destinations, it is still virgin and untouched. With a choice of eclectic cuisines, a decadent spa, and private dining spaces the Vivanta by Taj – Bekal welcomes you to the land of gods, forts and rivers.




 About Vivanta by Taj


 Vivanta by Taj is a 5-star hospitality brand positioned in the upper-upscale segment and is a part of Taj Hotels Resorts & Palaces.

Currently comprised of 24 hotels and resorts in India and the Indian Ocean region, Vivanta by Taj is represented across key metropolitan capitals as well as popular holiday destinations like Goa, Kerala, Rajasthan, Sri Lanka and the Maldives.

Vivanta by Taj offers an imaginative, vivacious and stylish take on ‘cool luxury’. With innovative cuisine, energetic spaces, unique motifs, the smart use of technology and experiences that seek to constantly engage, invigorate and relax, it appeals to the cosmopolitan world-traveler immersed in a sensory lifestyle.

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About Taj Hotels Resorts and Palaces

Established in 1901, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 96 hotels in 55 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East.  From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury.  For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness and warmth.  Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.