TAJ KHAZANA - INTRODUCTION

INTRODUCTION
'Taj Khazana is a chain of luxury lifestyle stores that are located across India, in many cities including, Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Chennai, and Goa, in select Taj Hotels.
An Indian boutique with a global appeal, Taj Khazana is an ovation to the boundless creative talent of Indian artisans and craftsmen.
Taj Khazana showcases and stocks artifacts and collectibles created by master craftsmen of India and also has a selection of garments, stoles, shawls and accessories from handpicked Indian designers. The collection includes revival of the works of artisans, be it textiles or art forms in paper, metal, wood, marble or iron.
The Taj Khazana Stores exude discrete luxury and each store has been exquisitely decorated to reflect, enhance and celebrate the cultural history of various cities and regions across the country. The literal meaning of Khazana is treasure or treasure trove and indeed this is reflected in the eclectic array of carefully chosen products.
The Taj group has always considered itself a custodian of Indian tradition and strived to provide sustainable livelihood opportunities for artisans and weavers and the success in its endeavours, to promote this precious craftsmanship, is clearly apparent in the beautiful merchandise which are on display.
Each boutique of Taj Khazana captures the regional flavor of the city in décor, design and product offering giving a shopping environment that is experiential.
Taj Khazana is committed to providing a sustainable market access to artisans, weavers. To achieve its mission of sustaining communities to create meaningful gifts and treasures for life, Taj Khazana works closely with over 50 artisans and weavers across the country.
A restrained yet elegant feel of Taj Khazana at The Taj Mahal Hotel Delhi is in the influence of Lutyens Delhi meets the graceful lines of Mughal artistry through taupe, ivory and chocolate brown, mother of pearl inlay work and some marble. There is a range for the home from Mughal garden inspired hand block prints and hand woven linens to glass and ceramics for dining which are set off seamlessly with the bespoke furniture and a display of lithographs and prints. The selection of saris at this store comprises of unique weaves. At all Khazana stores, there is a colour palette and pattern for everyone of different taste sensibilities. However, there is an appreciation of the beautiful aesthetic of the hand crafted.
The store at Taj Palace, New Delhi captures the spirit of Punjab and Rajasthan through vibrant pink, white and silver palettes. The exaggerated proportions of some of the display cases gives the impression of a whimsical take on Alice in Wonderland meets enchanted garden– Jewellery is displayed in boxes with sumptuously lined hand woven Varanasi silk. Several of these weaves are reflected in the abundance of Benarasi ( Varanasi) Saris The juxtaposition of contemporary with traditional is seen from a fun collection of brightly coloured t-shirts with iconic Indian motifs to key rings and playful coasters. The enchanting Sandalwood carving of the story of Krishna, made with the extraordinary combined technique of delicately placing each individual grain to create this exceptional work is breathtaking.
As one meanders through the curvatured layout one is spoilt for choice when it comes to choosing a book which again have been carefully selected to reflect the local culture from architecture to landscapes, textiles etc.
Entering the store at the recently restored Taj Falaknuma Palace Hyderabad , is like discovering a hidden treasure. The boutique is part museum, part store with artefacts from across the country, truly celebrating Indian culture and tradition. From miniature paintings to designer garments, jewels and handbags, the store houses a fascinating blend of forgotten arts and an unforgettable tradition.
The Royal patronage is blended perfectly and moments after entering one forgets it is a store. This place feels and looks like an extension of one of the Palace rooms.
Beautifully restored antiques are placed creatively around the space and the carefully selected merchandise complements this exquisite transition. A recently commissioned collaboration with the local Pochampally weavers has resulted in a a revival of vintage Ikat designs collection of western and Indian wear designed by Rahul Mishra.
There is also a dynamic selection of western apparel designed by some of the latest emerging Indian design fraternity. There are plenty of Objet d'arts by local craftsmen which are in total synergy with Taj Khazana's main premise of 'Meaningful gifting – luxury with a purpose'
Pashmina, cashmere, silk stoles and shawls are also another intrinsic part of Khazana merchandise and the International luxury label Bajra is now sold exclusively at the stores. In a very subtle way the colours have been chosen to echo the decor and the local region.
From the contemporary works of renowned artists and local artisans to intricately hand painted Kalamkaris by master craftsmen, woven silks and modern weaves on Bengal and Benarasi silks, the Taj Khazana plays house to India's artistically and culturally rich past and present
To quote Mark Connolly the Style Director of Conde Nast Traveler after a recent visit to Taj Khazana at Falaknuma Palace “The gift shop was filled with sumptuous beds and linens, exquisite jewelry, and magnificent clothing - all the things you dream of finding but never can. I wanted to move into that shop. It was divine.”
The Store at the Taj Coromandel in Chennai will welcome you with an authentic shot of what the city is best known for- yes, the filter coffee!
The store re-opened in late August 2011. It has been custom made to echo the illustrious history of this famous South Indian port city. Nostalgia plays a very important role with hues of the old city life and the verdant vegetation of the tropical Tamil coast. An amalgamation of organic materials such as palm leaves and dehydrated coconuts which have been layered, flank the magnificently polished Emperador marble. The bold use of green on the Jaali/gabion structures is also used on the refurbished vintage mid-century furniture with a glossy layer of bright green paint. Chennai is the only store where one can savour (literally) the flavour of South Indian Coffee. You should also purchase the old style coffee filter set complete with with steel tumbler/dabara which are packaged in Chettinad style woven boxes. In addition to coffee, there are delicious packaged cashew nuts. Also stocked are the traditional, Tamilian instant foods (idli, dosa, molaga podi , sambar ,murrukus), popularly known as 'tiffin' and made by a local self help group that strives to empower village women.
Chennai is famously known for its production of leather and in addition to beautifully hand crafted bags and luggage there are recycled leather totes and Madras inspired woven plastic bags in Madras checks design, an initiative that supports the local slum rehabilitation programme. '