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Srinagar, 11 December, 2009: The Indian Hotels Company Ltd is proud to
announce its foray into Srinagar, in Jammu and Kashmir, thus expanding its
footprint in northern India. A management contract for a hotel under the upper
upscale brand Vivanta by Taj was signed on, December, 10, 2009 at Srinagar with
SAIFCO Hill Crest Hotels Pvt. Ltd, part of a well-known business house in the
state
Strategically located on a hilltop, the hotel location is 20 kms. away from the
new airport. The six acre property which will be named “Vivanta by Taj – Srinagar,
Kashmir” will have 89 rooms at the time of opening; with suites and guest rooms
spread out in villas, each of which provide a breathtaking view of the valley.
Amongst these are a Presidential Suite of over 2500 sq. ft. & 5 other suites.
Vivanta by Taj is designed to deliver a vibrant, contemporary experience with touches
of surprise & combining the charming hospitality that is the hallmark of the Taj,
with a vivacious twist! The services at Vivanta - Srinagar will consist of an all day
dining restaurant, a tea lounge, and a specialty restaurant. Recreation facilities
like an expansive spa and fitness centre will add to its charm. Large meeting &
banqueting facilities & a business centre complete the experience.
Mr Veer Vijay Singh, Chief Operating Officer, Taj Upper Upscale Hotels said on the
occasion “We are delighted to announce this addition to the Vivanta family. Vivanta
Srinagar will give guests an exceptional holiday experience with its gorgeous
location, our imaginative service and state of the art amenities.”
Over the last few years, the tourism industry in Jammu and Kashmir has seen a distinct
upswing. The Indian Hotels Company Ltd has tapped into this upsurge and has added to
its portfolio in keeping with its domestic expansion plans.
Highlighting the need for such a property in Srinagar, Mr D K Beri, VP Business &
Corporate Affairs, Indian Hotels Company Ltd said “We are highly appreciative of the
warm response to this project by the state government and welcome the presence of the
Honorable Chief Minister, Mr Omar Abdullah. The Taj believes that Srinagar has
potential to be developed as an important tourist hub. Vivanta – Srinagar fits into
this bracket as there is a growing market to cater to the tourist who would like a
contemporary & creative experience, with some of the traditional charm. This property
in Jammu and Kashmir is, for us a meaningful step in expanding our national portfolio.”
Srinagar, the summer capital of the State of Jammu and Kashmir, situated at an
altitude of 1730m above sea level is known for its natural beauty, Mughal gardens,
lakes, historical monuments and golf courses. The location of the hotel will offer
panoramic views of stunning snow clad mountains in the winters, the famous Tulip
Garden in the summer, and the Dal Lake – popularly know as the Jewel in the Crown of
the Kashmir Valley.
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