Marketing Alliances

VICTORIA-JUNGFRAU COLLECTION-Taj strategic joint marketing alliance will develop cross-promotional opportunities for both companies to harness each other's strengths in their respective markets. Each chain will be reciprocating loyalty benefits, and jointly participating in marketing and promotional deals across the two groups to provide a wider guest experience and awareness on a global scale.

The VICTORIA-JUNGFRAU COLLECTION is a luxurious hotel collection including four of the most legendary and prestigous hotels of Switzerland: PALACE LUZERN at the shore of Lake Lucerne, BELLEVUE PALACE in Berne, EDEN AU LAC in Zurich and award winning and wellness trend-setting VICTORIA-JUNGFRAU Grand Hotel & Spa in Interlaken. Combining traditional art of hospitality with state-of-the-art comfort the hotels reflect their exceptional locations - perfect for business and leisure travelers alike.

Okura Okura Hotels & Resorts

The Okura-Taj strategic marketing alliance brings together 7 Okura hotels across 3 countries and 9 Taj Luxury hotels in 5 countries. Under the alliance, the guests will enjoy unparalleled benefits - which include combined reservation services through the Okura CRO and the Taj Reservations Worldwide. Also members of the Okura Club and Taj Inner Circle will be able to earn and burn loyalty points at the participating hotels. Click here to learn more.

Okura Hotels & Resorts has a total of 25 member hotels both inside and outside Japan. Combining Japanese culture and superlative attention to detail with the functionality of European and American hotels, the “Okura Brand” hospitality satisfies the needs of all guests. From compact city hotel to world-famous resorts, Okura Hotels & Resorts members are justifiably proud of their individual brilliance.

Silversea Silversea Cruises

The Silversea-Taj partnership will provide guests with a total of 19 Taj Luxury Hotels and four Silversea ships offering not only comparable service and quality, but also distinct experiences in unique destinations to choose from.

Silversea is a cruise company reflecting generations of maritime and travel experience. An innovator in the ultra-luxury segment, Silversea Cruises owns and operates four ships, and is a favourite amongst modern affluent travellers.

The Shilla The Shilla Hotels & Resorts

The Shilla-Taj marketing alliance will offer guests a portfolio of 19 hotels (17 under the Taj Luxury Hotels portfolio and 2 from The Shilla Hotels & Resorts.) These hotels are treasured historic landmarks and destinations unto themselves. They share a mutual culture, which places a premium on offering high-quality service while maintaining the unique appeal of each hotel.

Shilla Hotels & Resorts is Korea's leading company in the total hospitality industry and comprises of two hotels, The Shilla Seoul and The Shilla Jeju.