MUMBAI (September XX, 2012) : The Taj brand has long been a leader in environmental conservation, cultural preservation and community building, and is now recognized by Travel + Leisure (T+L) as a Global Vision Award winner. Taj trains more than 2,000 underprivileged youths in hospitality sectors such as housekeeping and restaurant service and has spent $2.3 million on goods produced by local NGO's, women's collectives, and small scale entrepreneurs. These efforts often benefit disenfranchised groups, including people with disabilities and victims of sexual exploitation.
"Travel with a purpose is at the heart of T+L's annual Global Vision Awards, which shine a spotlight on the hotels, travel companies, and community-based initiatives that serve as powerful forces for good in protecting what is irreplaceable in the world: our cultural and natural resources," says T+L editor in chief, Nancy Novogrod.
Long before corporate sustainability became fashionable, Tata companies were giving back to local communities, the environment, social and welfare causes. Tata Group founder Jamsetji Tata was keen to avoid patchwork philanthropy, preferring to pursue activities that delivered sustained developmental impact. "In a free enterprise, the community is not just another stakeholder in the business but in fact the very purpose of its existence," Jamsetji Tata (1839 - 1904.)
In addition to listing the merits of each winner, T+L also suggests to "Take the Trip" that represents the spirit of these travel awards. The goal is twofold: to encourage mindfulness about natural and cultural resources, and to bring one face to face with the wonders of the world. For Taj: "Scout for Indian bison at the Mahua Kothi safari lodge in Madhya Pradesh, India, where Taj reintroduced a herd in 2011."
About Taj Hotels Resorts and Palaces
Established in 1901, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 99 hotels in 56 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness and warmth. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house. www.tajhotels.com
About Travel + Leisure
With an eye for the authentic, the innovative, and the irresistible, Travel + LeisureŽ www.travelandleisure.com, @travlandleisure) fuses expert reporting on culture, food, style, and design with stunning photography, transporting readers to the places-and the travel experiences-that matter now. T+L, the monthly title from American Express Publishing and the long-standing authority in its field, has the largest audience of any travel magazine and is an indispensable guide for global nomads. Travel + Leisure has a network of international editions, including Travel + Leisure Mexico, Travel + Leisure Turkey, Travel + Leisure China, Travel + Leisure South Asia, and Travel + Leisure Southeast Asia.