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Taj InnerCircle sweeps the prestigious Freddie Awards, wins in three major categories

Voted for Best Hotel Program of the Year, Best Redemption Ability and Best Customer Service

May 2, 2012

Mumbai May 2, 2012: Taj InnerCircle, the frequent guest programme of the Taj Hotels Resorts and Palaces, was awarded Best Hotel Program of the Year, Best Redemption Ability and Best Customer Service at the 2012 Freddie Awards held in New York on 26th April 2012. Taj InnerCircle won this award for the Middle East, Asia and Oceania region. Freddie Awards was introduced in 1988 and honours excellence in frequent travel programmes.

Deepa Misra Harris, Sr. Vice President - Sales & Marketing, Indian Hotels Company Limited, said "We are extremely delighted and proud to have been voted as one of the best hotel programmes in three categories by our guests and to be benchmarked with the world's best. This recognition from our esteemed patrons reiterates our commitment to deliver consistent value and experiences to Taj InnerCircle members."

The Taj InnerCircle makes for a perfect programme for those who stay with Taj Hotels frequently or dine at the award winning restaurants. Besides earning points, Taj InnerCircle offers its members easier, faster and more flexible check-in and departure formalities. The members can redeem these points for attractive rewards and enjoy member-exclusive benefits like price-offs on Taj Holidays, special offers on room tariffs, restaurants, private jets and spas across all their bands - Taj, Vivanta by Taj, Gateway Hotels and Ginger.

Voters from three global regions: Americas, Middle East/ Asia/ Oceania and Europe/Africa vote for the best frequent travel programes in the following seven categories like Program of the Year, Best Promotion for Earning, Best Promotion for Redemption, Best Redemption Ability, Best Customer Service, Best Elite Program and Best Loyalty Credit Card.

About Taj Hotels Resorts and Palaces
Established in 1901, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 96 hotels in 55 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness and warmth. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.

For any further information please contact Rediffusion/ Edelman:
Rashmi Biswas - 99202 20230 rashmi.biswas@edelman.com

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